Inside Creatik | March 2024
2024 is off to an electrifying start, and we hit the ground running with a flurry of exciting projects in the works:
Defining the brand strategy and rebranding an international interior design firm
Pushing the boundaries in interactive research papers for a forward thinking client
Creating the brand identity for an ambitious new business in the investor space
Designing two presentation decks to help secure over $25 million in funding for medical research in the education sector.
And that’s just the first two months. Every day we’re designing success for our clients and we cannot wait to show you how these projects evolve.
AI Exploration Expedition
AI is a topic that comes up daily in the studio, from smart automation to generative design, image recognition and tagging; we're harnessing AI to revolutionise how we work and innovate.
Adelle and Dan put Dall.E to the test
The team used text instructions to create a series of illustrations and the results are impressive. It was quite the journey – see the results and what we learned here.
Kylie delves into the realm of AI for Transform Magazine
Head over to Transform Magazine to read Kylie’s opinion piece exploring AI's transformative power, offering a fresh perspective on innovation.
In the Spotlight
Meet Sora
Text to video in 10 seconds. Buckle in kids. Sora is the latest instalment from the openAI family which can create realistic and imaginative video content from text instructions. It can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.
Upskill Uprising
We’re always on a quest for improvement, and this week, we spent valuable time together off-site to sharpen our pencils, revisit our brand values and work on our strategic vision to keep us ahead of the curve so we can serve you better in 2024. (And we did our first murder mystery dinner which was absolutely hilarious!) Have a giggle with us here.
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