Packaging design Australia
Effective packaging design balances shelf impact, communication, brand building and creativity. From start to finish, our award-winning design team consider every aspect to strike the right balance.
What Makes Great Packaging Design In The 21st Century?
Packaging says a lot. It tells us about the product inside the packaging, the company who made the product inside the packaging, and the consumers buying the product inside the packaging. Packaging is important, so you need to get it right. Fortunately, at Creatik, getting it right is our specialty. We’re experts in creative graphic design, and we’ve helped countless companies with their packaging design in Australia. Not to mention the fact that we’re two-time ‘Driven By Design’ silver award winners. So, what makes for an excellent packaging design? We’re glad you asked.
Features Of Excellent Packaging Design
If you’re looking to create packaging that will grab your customers’ attention, there are a few things you need to get right with your design.
Your brand and the product purpose must be clear. If no one knows who you are, what you stand for, and what your product does, no one is going to buy it! As long as that information is glaringly obvious, you have creative license to play with design.
It needs to be visible. You need to make sure your packaging design will scream ‘pick me, pick me!’ from the shelf, so you need to choose shapes, colours, and fonts that catch the eye.
Keep it simple. To create brilliant packaging, you don’t necessarily have to reinvent the wheel. If you can create a clean, sleek, bold packaging that communicates everything you need it to, don’t try to over-complicate it.
Authenticity is key. There are hundreds of products out there competing for a consumer’s attention, so you’ll need to have an authentic edge if you hope to be seen. Really explore your brand and find the things that set you apart from everyone else in your industry.
Make sure it’s functional. If your packaging makes it hard to use or access the product, you need to rethink your design. We know that the opportunity to innovate is enticing, but sometimes, the best solution is the most practical, functional one.
We are an award winning packaging design team
If You Need Help With Packaging Design In Australia, Contact Creatik
At Creatik, we do design a little bit differently. We have the skills, the experience, and the creativity, but it’s how we apply them that sets us apart. We strive to wow our clients with our ideas, execution, and service, incorporating innovation, dedication, and integrity into everything we do. We’re passionate about great design, and we won’t rest until we deliver a product that meets and well and truly exceeds your expectations. We’re here to work with you to translate everything your business is and does into captivating presentations, websites, marketing materials, and merchandising, creating out of this world graphic design solutions that fit your needs, budget, and timeline. If you’re on the hunt for a creative agency that can help you with packaging design in Australia, look no further than the legendary team at Creatik. Contact us today to find out what we can do for you.